Why
You Should Be On The Internet | Q
and A | Show and Tell
Show
Your Products-
Even if it is a familiar item, customers are much more comfortable
buying when they have tangible visual confirmation that
what you got is what they want. And this isn’t all
about retail sales... restaurants can show wonderful meals,
roofers can show various types of roofing materials, pest
control companies can show images of the insects they can
eliminate.
Show
Your Staff-
One of the disadvantages of the internet is that it can
feel a bit cold and distant. By putting real people on your
site you bridge this gap & make your business more human.
Show
Your Physical Signage or Vehicles-
What is familiar is comfortable. If you have street presence
or recognizable service vehicles, again your consumer will
feel more comfortable doing business with you.
Show
Your Building Interior or Facilities-
A beautiful dining room or showroom? Have state-of the art
teeth whitening equipment or color copy machines? Show it
all off to your best advantage.
Show
Before & After Photos-
Whether you’re a painter, tanning or hair salon, carpet
cleaner, furniture restorer or a plastic surgeon before
& after photos are a great testimonial to your professional
results. Your Style Make sure your website’s appearance
mirrors your business style. Choose colors that match your
logo & a look that tells consumers something about what
to expect if they do business with you.
Show
Your Interest-
Don’t forget to include a form requesting info about
your customer. It’ll give him or her the chance to
ask in a convenient manner. It’ll give you more information
about your customer so you can make an effective sales pitch.
Tell
Your Prices-
When someone is looking at your site they’re there
because they’re ready to buy and they’re looking
for more information. Don’t send them elsewhere by
leaving out this important information.
Tell
Your Policies-
Again - make the customer comfortable & give them all
the info they need. What is your return policy? What strings
are attached to your “free” inspection? What happens
if the product arrives with a defect? What is meant by stain
resistant?
Tell
Your Location & Hours of Business-
Many consumers do their research on the internet, but make
their purchase in person.
Tell
Your E-mail Address & Phone Number-
In these times speed and accessibility are just plain expected.
Tell
Answers to Common Questions-
You’re the expert. Here’s your chance to show
off... (and provide valuable information in the process).
You also give the consumer a reason to bookmark your site
so they can refer to it again later.
Tell
Your Customer Testimonials-
Let your customers sell you - it’s more convincing
that tooting your own horn anyway.
Tell
Why You’re the Best-
Customer testimonials are great - but here’s your chance
to make sure they don’t leave anything out. Showing
a comparison chart is great if your business.
Tell
Your Affiliations & Awards-
Again these are effective ways to help the customer feel
comfortable doing business with you.
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