United
Yellow Pages,
Inc., has been a leader in local yellow pages directories
since 1972. United has grown rapidly over the years and
now encompasses over 55 individual directories. The directories
are distributed in Northern and Southern California where
they are used by more than 8.2 million consumers.
The
Best Directories At The Fairest Price...
United Yellow Pages is successful in this highly competitive
industry because, through market research, we have identified
the needs of yellow pages users and advertisers, enabling
us to produce and deliver the best directories at the fairest
price. Our representatives maintain an ongoing relationship
with each customer. We strive to understand our customers'
business needs and meet or exceed their expectations to
grow their business, as we grow our own.
Consumers
Appreciate Neighborhood Directories...
Studies have shown that a consumer who needs a product or
service in a hurry does not want to wade through pages of
ads from faraway cities to find someone local. They want
to quickly find a nearby store and drive to it. Considering
this, United developed a marketing strategy to scope directories,
which serve communities of common interest. The savings
from this targeted circulation results in lower printing
& distribution costs; a savings that is passed on to the
advertiser. The targeted approach and lower prices brings
advertisers a better return on investment and keeps revenue
within the local market. Up to 90 percent of Yellow Pages
users refer to United's directories when they are ready
to buy.
Internet- A Natural Addition...
Recognizing the need to help small businesses gain an on-line
presence, United began offering Internet solutions for its customers in 1996. We offer domain registration,
hosting, web site building, and on-line advertising at prices
that are affordable to small businesses. For a comprehensive
review of our Internet services, simply click
here for internet services.
Winning
Business Combination...
United Yellow Pages is operated by a dynamic, experienced
management team, and owned by one of the nation's largest
and most versatile full-service printers. This combination
brings the best of yellow pages understanding together with
state-of-the-art graphic and printing technology, giving
United the leading edge over competing directories.
I-Tel
Media...
I-Tel Media is United's sister company that offers media
buying services for companies that buy regional,
state-wide or national advertising in media such as cable
TV, network TV, radio and on the Internet.
