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Specifications and Guidelines

4 COLUMN DIRECTORY SPECS | 3 COLUMN DIRECTORY SPECS | ROSSMOOR SPECS

Ad Specifications | Samples | View Ad Sizes | Art Guidelines  | PDF File      

4 Column Books (Southern California) Directory Size: 7 x 10
Points Inches Picas
Display Ads W H W H W H
Quarter Column (QC) 107 160 1.48 2.22 8p11 13p4
Half Column (HC) 107 326 1.48 4.52 8p11 27p2
Double Quarter Column (DQC) 220 160 3.05 2.22 18p4 13p4
Triple Quarter Column (TQC) 333 160 4.62 2.22 27p9 13p4
Double Half Column (DHC) 220 326 3.05 4.52 18p4 27p2
Triple Half Column (4THC) 333 326 4.62 4.52 27p9 27p2
Half Page (HP) 446 326 6.19 4.52 37p2 27p2
Triple Quarter Page Vertical (4TQPV) 333 658 4.62 9.13 27p9 54p10
Full Page (FP) 446 658 6.19 9.13 37p2 54p10
WBT & CBT 450 72 6.25 1.0 37p6 6p
1/2 WBT 221 72 3.06 1.0 18p5 6p
AFB
(Talking Tips Full Banner)		 432 155 6.0 2.15 36 12p11
AHB
(Talking Tips Half Banner)		 207 155 2.87 2.15 17p3 12p11
In-Column Ads
Trade Mark (TM) 112 90 1.55 1.25 9p4 7p6
Custom Trade Mark (CTM) 112 171 1.55 2.37 9p4 14p3
Two Half Space (2HS) 112 72 1.55 1.0 9p4 6p
Three Half Space (3HS) 112 108 1.55 1.5 9p4 9p
Four Half Space Art (4HSA) 112 144 1.55 2.0 9p4 12p
Five Half Space Art (5HSA) 112 180 1.55 2.5 9p4 15p
Specialty Items
Tip-On - Size shown is image area only. A 1/8" white frame surrounds image for a final Tip-On size of 5" x 7" 396 396 5.5 5.5 33p 33p
Cover Ads:
QTR - CVR 220 326 3.05 4.52 18p4 27p2
HPC - CVR 446 326 6.19 4.52 37p2 27p2
FPC - CVR 446 658 6.19 9.13 37p2 54p10
HBR - CVR
(Half Banner)		 223 81 3.09 1.12 18p7 6p9
FBR - CVR
(Full Banner) 		450 81 6.25 1.12 37p6 6p9
SBR - CVR
(Spine Banner) 		477 45 6.62 .625 39p9 3p9
FCF FLAP ONLY
(Cover Flap) 		234 666 3.25 9.25 19p6 55p6
FCF-FULL SPREAD
(Flap + IFC) 		792 678 11 9.41 66p 56p6
Tabbed Insert: See Full Page Specs Above
Tabs are the same size as the applicable directory. However, customer-supplied . les for Tabs shall be sized to FP (Full Page). UYP will place these . les onto the directory-sized tab background. Customer shall specify the Tab’s perimeter background color, along with verbage for tab . ap (preferably Company Name ONLY, or otherwise limited to 5 words)

 

3 Column Books (Northern California) Directory Size: 6.5 x 10
Points Inches Picas
Display Ads W H W H W H
Quarter Column (QC) 132 160 1.83 2.22 11p 13p4
Half Column (HC) 132 326 1.83 4.52 11p 27p2
Double Quarter Column (DQC) 270 160 3.75 2.22 22p6 13p4
Triple Quarter Column (TQC) 408 160 5.66 2.22 34p 13p4
Double Half Column (DHC) 270 326 3.75 4.52 22p6 27p2
Half Page (HP) 408 326 5.66 4.52 34p 27p2
Two Thirds Page (TTP) 270 658 3.75 9.13 22p6 54p10
Full Page (FP) 408 658 5.66 9.13 34p 54p10
Coupon (CPN) 392 122 5.44 1.69 32p8 10p2
WBT & CBT 414 72 5.75 1 34p6 6p
1/2 WBT 203 72 2.81 1 16p11 6p
AFB
(Talking Tips Full Banner)		 432 155 6 2.15 369 12p11
AHB
(Talking Tips Half Banner)		 207 155 2.87 2.15 17p3 12p11
In-Column Ads
Trade Mark (TM) 140 90 1.94 1.25 11p8 7p6
Custom Trade Mark (CTM) 140 171 1.94 2.37 11p8 14p3
Two Half Space (2HS) 140 72 1.94 1.0 11p8 6p
Three Half Space (3HS) 140 108 1.94 1.5 11p8 9p
Four Half Space Art (4HSA) 140 144 1.94 2.0 11p8 12p
Five Half Space Art (5HSA) 140 180 1.94 2.5 11p8 15p
Specialty Items
Tip-On - Size shown is image area only. A 1/8" white frame surrounds image for a final Tip-On size of 5.5" x 5.5 " 396 396 5.5 5.5 33p 33p
Cover Ads:
QTR - CVR 202 326 2.80 4.52 16p10 27p2
HPC - CVR 408 326 5.66 4.52 34p 27p2
FPC - CVR 408 658 5.66 9.13 34p 54p10
HBR - CVR
(Half Banner)		 203 81 2.81 1.12 16p11 6p9
FBR - CVR
(Full Banner) 		414 81 5.75 1.12 34p6 6p9
SBR - CVR
(Spine Banner) 		477 45 6.62 .625 39p9 3p9
FCF FLAP ONLY
(Cover Flap) 		234 666 3.25 9.25 19p6 55p6
FCF-FULL SPREAD
(Flap + IFC) 		734 678 10 9.41 61p 56p8
Tabbed Insert: See Full Page Specs Above
Tabs are the same size as the applicable directory. However, customer-supplied . les for Tabs shall be sized to FP (Full Page). UYP will place these . les onto the directory-sized tab background. Customer shall specify the Tab’s perimeter background color, along with verbage for tab . ap (preferably Company Name ONLY, or otherwise limited to 5 words)

 

Rossmoor Directory Size: 8.25 x 10.75
Points Inches Picas
Display Ads W H W H W H
Quarter Column (QC) 170 168 2.361 2.334 14p2 14p
Half Column (HC) 170 343 2.361 4.763 14p2 28p7
Double Quarter Column (DQC) 349 168 4.847 2.334 29p1 14p
Triple Quarter Column (TQC) 528 168 7.334 2.334 44p 14p
Double Half Column (DHC) 349 343 4.847 4.763 29p1 28p7
Half Page (HP) 528 343 7.334 4.763 44p 28p7
Two Thirds Page (TTP) 349 693 4.847 9.625 29p1 57p9
Full Page (FP) 528 693 7.334 9.625 44p 57p9
Coupon (CPN) 492 120 6.833 1.667 40p12 10p
WBT & CBT 504 72 6.09 1 36p7 6p
1/2 WBT 248 72 3.45 1 20p8 6p
AFB
(Talking Tips Full Banner)		 459 164 6.37 2.27 38p3 13p8
AHB
(Talking Tips Half Banner)		 226 164 3.13 2.27 18p9 13p8
In-Column Ads
Trade Mark (TM) 164 108 2.278 1.5 13p8 9p
Custom Trade Mark (CTM) 164 171 2.278 2.375 13p8 14p3
Two Half Space (2HS) 164 72 2.278 1.0 13p8 6p
Three Half Space (3HS) 164 108 2.278 1.5 13p8 9p
Four Half Space Art (4HSA) 164 144 2.278 2.0 13p8 12p
Five Half Space Art (5HSA) 164 180 2.278 2.5 13p8 15p
Specialty Items
Tip-On - Size shown is image area only. A 1/8" white frame surrounds image for a final Tip-On size of 5" x 7" 351 495 4.875 6.875 29p3 41p3
Cover Ads:
QTR - CVR 255 345 3.542 4.792 21p3 28p9
HPC - CVR 522 345 7.25 4.792 43p6 28p9
FPC - CVR 522 701 7.25 9.736 43p6 58p5
HBR - CVR
(Half Banner)		 266 90 3.7 1.25 22p2 7p6
FBR - CVR
(Full Banner) 		540 90 7.5 1.25 45p 7p6
SBR - CVR
(Spine Banner) 		540 45 7.5 .625 45p 3p9
Tabbed Insert: See Full Page Specs Above
Tabs are the same size as the applicable directory. However, customer-supplied . les for Tabs shall be sized to FP (Full Page). UYP will place these . les onto the directory-sized tab background. Customer shall specify the Tab’s perimeter background color, along with verbage for tab . ap (preferably Company Name ONLY, or otherwise limited to 5 words)

Click Here to View a printable PDF File

SUPPLYING ART VIA COMPUTER DISK OR VIA EMAIL

We are a digital operation.
PLEASE AVOID PROVIDING VELOX PRINTS OF YOUR ADS.
If you are forwarding your ad to us, please make every attempt to provide ads on disk.
Velox prints are often "screened" and reproduce poorly.
We want your ad to look professional and attractive to consumers!

We can work with Macintosh diskettes, CD's, and 100 mg Zip disks. Make sure that all fonts, art, mandatory plug-ins etc. are included on the disk. WE CANNOT WORK WITH TRUE TYPE FONTS, BITMAP FONTS OR PC VERSIONS OF POSTSCRIPT FONTS. If you have such a font, please convert it to art in a drawing program (covert fonts to Òpaths'prior to saving as an EPS).

It is advisable to send both an editable version of the ad and an .eps file. We will try to use the .eps, but if we run into trouble, it is helpful to have an editable format as well. If you are sending only an .eps or a PC document, you must convert your fonts to art (or paths) in a program like Adobe Illustrator or Freehand.