|
|
2009
Special Pricing & Incentive Programs:
CUSTOM
MARKETING PLANS
United
Yellow Pages wants your clients' advertising programs to achieve
the highest RETURN ON INVESTMENT possible. You know what your
clients want. We know what our directories can do. We will
design CUSTOM Marketing Programs based upon your clients'
SPECIFIC needs and goals. Please contact us for a customized
program today.
|
|
|
Program
#: |
540 |
|
Program
Type |
Any
Advertiser |
|
Description: |
Receive
a FREE Trademark |
|
Requirements: |
The
Free Trademark must be a new item to a classification
and directory. Three (3) Free Trademarks are allowed per
directory. A Trade Bold Listing must be purchased for
each Free Trademark. |
|
Restrictions: |
The
Free Trademark cannot replace a paid item unless the
revenue for the Trade Bold listing is higher than the
replaced item. |
|
Directories: |
All |
|
Item
Code: |
FTM,
TM2, TM3 |
|
Discount: |
100% |
|
Advice
Phrase: |
"Free
Trademark Program" |
|
Expiration: |
Year
1 - 100%, Year 2 - 50%, Year 3 - Full Rate |
|
Minimum
Buy: |
N/A |
|
Exclusion: |
N/A |
|
|
|
|
|
Program
#: |
- |
|
Program
Type |
Any
Advertiser |
|
Description: |
A
New Trademark Is Free Indefinitely. Trade listings are
priced at 30% above full rate. No limit to the number
of listings, headings or directories. |
|
Requirements: |
Existing
directory revenue must be maintained/increased to qualify |
|
Restrictions: |
Current
Trademarks may not be replaced with Free Trademarks
unless directory revenue increases. |
|
Directories: |
All |
|
Item
Code: |
PTM,
PTBIN, PTRL, PTE, PTAL |
|
Advice
Phrase: |
"Permanent
Free Trademark Program" |
|
Expiration: |
Program
may be continued next issue if requirements are met. |
|
Minimum
Buy: |
Trade
Listings |
| |
Back
To Top of Page |
|
|
|
Program
#: |
1298 |
|
Program
Type |
Any
Advertiser |
|
Description: |
Receive
30% off all display ads (DQC or larger) when 3 or more
directories are purchased. |
|
Requirements: |
The
first 3 directories orders must be received together.
There must be a display ad (DQC or larger) in each directory
purchased. |
|
Restrictions: |
N/A |
|
Directories: |
All |
|
Item
Code: |
Use
Special Pricing UDAC
The UDAC's ending with "3" (For 30% off) |
|
Discount: |
30% |
|
Advice
Phrase: |
"30%
OFF! " |
|
Expiration: |
N/A |
|
Minimum
Buy: |
1
display ad in 3 directories |
|
Exclusion: |
N/A |
| |
Back
To Top of Page |
|
|
|
Program
#: |
002464 |
|
Program
Type |
Discount/Credit |
|
Description: |
New
and existing advertisers may be eligible for the National
Growth Plan by placing a new ad or upgrading one ad size
or more, adding color, and/ or placing an ad at a new
heading. |
|
Requirements: |
In
all cases, advertisers' current revenue at the directory
level must increase a minimum of 5% over previous issue
revenue after the incentive is applied. |
|
Restrictions: |
Incentive
not available on specialty items. |
|
Directories: |
All |
| Discount: |
40%
year 1 - 30% year 2 - Full Rate Year 3 |
|
Item
Code: |
Use
Special Pricing UDAC
The UDAC's ending with "4" (For 40% off)
and "3" (For 30% off) |
|
Advice
Phrase: |
"National
Growth Plan 40% off For Year 1" and
"30% off For Year 2" |
|
Expiration: |
- |
|
Minimum
Buy: |
- |
| |
Back
To Top of Page |
BUY
ONE GET ONE FREE INCENTIVE |
|
Program
#: |
560 |
| Program
Type |
Any
advertiser |
|
Description: |
Any
item (2HS or above) purchased at full rate is eligible
for another item of the same size free. |
|
Requirements: |
The
free item must appear in the same directory issue and
year as the paid item. Free item cannot appear in the
same heading as the paid item. |
|
Restrictions: |
Not
available on specialty items (covers, tabs) |
|
Directories: |
All |
|
Item
Code: |
N/A |
|
Discount: |
Free
items will step up to paid items in following years (50%
in 2nd yr, 100% in 3rd yr) |
|
Advice
Phrase: |
"Buy
One Get One Incentive" |
|
Expiration: |
N/A |
|
Minimum
Buy: |
2HS |
|
Exclusion: |
Specialty
Items (Covers, Tabs) |
| |
Back
To Top of Page |
OPPORTUNITY
HEADING INCENTIVE |
|
Program
#: |
570 |
|
Program
Type |
Any
Advertiser |
|
Description: |
An
item (4HS or above) in a heading with 2 or less ads (4HS
or above) qualifies for a 50% discount. |
|
Requirements: |
Heading
must have 2 or less ads (4HS or above) |
|
Restrictions: |
N/A |
|
Directories: |
All |
|
Item
Code: |
N/A |
|
Discount: |
50%
discount will carry from year to year as long as the heading
is considered "Under Developed" |
|
Advice
Phrase: |
"Opportunity
Heading Incentive" |
|
Expiration: |
N/A |
|
Minimum
Buy: |
4HS |
|
Exclusion: |
N/A |
|
Back
To Top of Page |
2ND
YEAR PROTOTYPE RENEWAL |
|
Program
#: |
002076 |
|
Program
Type |
Discount/Credit |
|
Description: |
2nd
year renewals of previous year's prototyped orders are
to be renewed at 50% off full rate. |
|
Requirements: |
N/A |
|
Restrictions: |
N/A |
|
Directories: |
All |
|
Item
Code: |
Please
place the suffix "X" at the end of the UDAC |
|
Discount: |
50%
discount |
|
Advice
Phrase: |
"2nd
Year Prototype Renewal Discount" |
|
Expiration: |
N/A |
|
Minimum
Buy: |
N/A |
|
Exclusion: |
N/A |
|
Back
To Top of Page |
3RD
YEAR PROTOTYPE RENEWAL |
|
Program
#: |
002463 |
|
Program
Type |
Discount/Credit |
|
Description: |
3rd
year renewals of previously prototyped orders are to be
renewed at 30% off full rate. |
|
Requirements: |
N/A |
|
Restrictions: |
N/A |
|
Directories: |
All |
|
Item
Code: |
Please
place the suffix "3" at the end of the UDAC |
|
Discount: |
30%
discount |
|
Advice
Phrase: |
"3rd
Year Prototype Renewal at 30% off full rate" |
|
Expiration: |
N/A |
|
Minimum
Buy: |
N/A |
|
Exclusion: |
N/A |
|
Back
To Top of Page |
BLANKET
BUYS PROGRAMS
A
Blanket Buy may begin with any directory during the year and
runs for one complete year's cycle of directories.
Statewide
Blanket Buy
Receive 50% off all display
ads (DHC or above) and also receive free Trademarks &
Trade Bold Listings in each directory when ALL United Yellow
Pages directories are purchased for a single client.
Regional
Blanket Buys
Receive 40% off all display
ads (DHC or above) and also receive free Trademarks &
Trade Bold Listings in each directory when you order a Regional
Blanket Buy for a single client.
Los Angeles Region includes the following titles:
|
Artesia
(5077) |
Carson/San
Pedro (100214) |
|
Central
Valley (5253) |
Conejo
Valley (7501) |
|
Downey/South
Gate (6308) |
Hawthorne/Gardena
(5811) |
|
Hermosa
Beach (5819) |
Hollywood
(5834) |
|
Huntington
Beach (6669) |
LA-Crenshaw
(6273) |
|
LA
Southwest- Inglewood (6279) |
Lakewood (6232) |
|
Long
Beach/Los Alamitos (6666) |
North
Hollywood (6594) |
|
North
Valley (7004) |
Santa
Monica (7181) |
|
Simi
Valley (7263) |
South
Bay (7288) |
|
West
Valley (5221) |
LA-Westside
(6342) |
San
Diego Region includes the following titles:
|
Del
Mar (6952) |
Escondido
(5588) |
La Jolla (105296) |
La
Mesa (6090) |
Mira Mesa (6450) |
Mission Valley (105299) |
San Diego Metro/Point Loma (105298) |
San
Diego East County (6965) |
Northern
California Region includes the following titles:
|
Alameda
(5014) |
Antioch
Pittsburg (6806) |
|
Brentwood
Oakley (5161) |
Castro
Valley (5238) |
|
Contra
Costa North (5317) |
Diablo
Valley (100215) |
|
Contra Costa South
(6094) |
Piedmont
(6804) |
|
Rossmoor
(6926) |
San
Leandro (7031) |
|
San
Ramon Valley (7082) |
national@unitedyp.com
for more information on these great programs
CMR
COMMISSION PLAN
1.
Base Commission Rate: 25%
on current revenue for NYPS accounts.
2.
CMR to CMR Transfers:
All CMR to CMR transfers are handled as current revenue
and will be paid the base commission rate of 25 percent.
Current
revenue is defined as having billing with United Yellow Pages
for the previous year.
3.
Local to National Transfers:
Same as CMR to CMR transfers.
Back To Top of Page
|
|
