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United Yellow Pages Special Pricing

2008 Special Pricing & Incentive Programs:

Custom Marketing Plans Free Trademark Incentive
Free Trademark With Display Incentive Permanent Trademark
Multi-Book Incentive National Growth Plan
Buy One Get One Free Incentive Opportunity Heading Incentive 
2nd Year Prototype Renewal 3rd Year Prototype Renewal
Spanish Section Only Spanish Bundle
Spanish Multi Book Discounts Spanish Permanent Free Trademark
Blanket Buys CMR Commission & Incentive Plan


CUSTOM MARKETING PLANS

United Yellow Pages wants your clients' advertising programs to achieve the highest RETURN ON INVESTMENT possible. You know what your clients want. We know what our directories can do. We will design CUSTOM Marketing Programs based upon your clients' SPECIFIC needs and goals. Please contact us for a customized program today.

 

FREE TRADEMARK INCENTIVE
Program #:
 540
Program Type
Any Advertiser
Description:
 Receive a FREE Trademark
Requirements:
 The Free Trademark must be a new item to a classification and directory. Three (3) Free Trademarks are allowed per directory. A Trade Bold Listing must be purchased for each Free Trademark.
Restrictions:

The Free Trademark cannot replace a paid item unless the revenue for the Trade Bold listing is higher than the replaced item.
Directories:
 All
Item Code:
 FTM (1st year), TM (2nd, 3rd year)
Discount:
 100%
Advice Phrase:
 "Free Trademark Program"
Expiration:
 Year 1 - 100%, Year 2 - 50%, Year 3 - Full Rate
Minimum Buy:
 N/A
Exclusion:
 N/A

 

FREE TRADEMARK WITH DISPLAY INCENTIVE
Program #:
 1297
Program Type
Any Advertiser
Description:
 Receive a FREE Trademark and Trade Bold Listing with the purchase of a DQC or larger display ad.
Requirements:
 N/A
Restrictions:

N/A
Directories:
 All
Item Code:
 N/A
Discount:
 Good for One Year, Second Year: 50% off TM and TBLN. Third Year: 25% off TM and TBLN
Advice Phrase:
 "Free TM & TBLN/TRL with Display Incentive "
Expiration:
 N/A
Minimum Buy:
 N/A
Exclusion:
 N/A

 

FREE PERMANENT TRADEMARK
Program #:
 -
Program Type
Any Advertiser
Description:
 A New Trademark Is Free Indefinitely. Trade listings are priced at 30% above full rate. No limit to the number of listings, headings or directories.
Requirements:
 Existing directory revenue must be maintained/increased to qualify
Restrictions:

Current Trademarks may not be replaced with Free Trademarks unless directory revenue increases.
Directories:
 All
Item Code:
 PTM, PTBIN, PTRL, PTE, PTAL
Advice Phrase:
 "Permanent Free Trademark Program"
Expiration:
 Program may be continued next issue if requirements are met.
Minimum Buy:
 Trade Listings
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MULTI-BOOK INCENTIVE
Program #:
 1298
Program Type
Any Advertiser
Description:
 Receive 30% off all display ads (DQC or larger) when 3 or more directories are purchased.
Requirements:
 The first 3 directories orders must be received together.
There must be a display ad (DQC or larger) in each directory purchased.
Restrictions:

N/A
Directories:
 All
Item Code:
 Standard
Discount:
 30%
Advice Phrase:
 30% Off program 1298
Expiration:
 N/A
Minimum Buy:
 1 display ad in 3 directories
Exclusion:
 N/A
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NATIONAL GROWTH PLAN
Program #:
 002464
Program Type
Discount/Credit
Description:
 New and existing advertisers may be eligible for the National Growth Plan by placing a new ad or upgrading one ad size or more, adding color, and/ or placing an ad at a new heading.
Requirements:
 In all cases, advertisers' current revenue at the directory level must increase a minimum of 5% over previous issue revenue after the incentive is applied.
Restrictions:

Incentive not available on specialty items.
Directories:
 All
Discount: 40% year 1 - 30% year 2 - Full Rate Year 3
Item Code:
 Standard
Advice Phrase:
 "National Growth Plan 40% off For Year 1" and
"30% off For Year 2"
Expiration:
 -
Minimum Buy:
 -
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BUY ONE GET ONE FREE INCENTIVE
Program #:
 560
Program Type Any advertiser
Description:
 Any item (2HS or above) purchased at full rate is eligible for another item of the same size free.
Requirements:
 The free item must appear in the same directory issue and year as the paid item. Free item cannot appear in the same heading as the paid item.
Restrictions:

Not available on specialty items (covers, tabs)
Directories:
 All
Item Code:
 N/A
Discount:
 Free items will step up to paid items in following years (50% in 2nd yr, 100% in 3rd yr)
Advice Phrase:
 "Buy One Get One Incentive"
Expiration:
 N/A
Minimum Buy:
 2HS
Exclusion:
 Specialty Items (Covers, Tabs)
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OPPORTUNITY HEADING INCENTIVE
Program #:
 570
Program Type

Any Advertiser
Description:
 An item (4HS or above) in a heading with 2 or less ads (4HS or above) qualifies for a 50% discount.
Requirements:
 Heading must have 2 or less ads (4HS or above)
Restrictions:

N/A
Directories:
 All
Item Code:
 N/A
Discount:
 50% discount will carry from year to year as long as the heading is considered "Under Developed"
Advice Phrase:
 "Opportunity Heading Incentive"
Expiration:
 N/A
Minimum Buy:
 4HS
Exclusion:
 N/A
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2ND YEAR PROTOTYPE RENEWAL
Program #:
 002076
Program Type

Discount/Credit
Description:
 2nd year renewals of previous year's prototyped orders are to be renewed at 50% off full rate.
Requirements:
 N/A
Restrictions:

N/A
Directories:
 All
Item Code:

Standard

Discount:
 at 50% discount
Advice Phrase:
 "2nd Year Prototype Renewal Discount at 50% off full rate"
Expiration:
 N/A
Minimum Buy:
 N/A
Exclusion:
 N/A
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3RD YEAR PROTOTYPE RENEWAL
Program #:
 002463
Program Type

Discount/Credit
Description:
 3rd year renewals of previously prototyped orders are to be renewed at 30% off full rate.
Requirements:
 N/A
Restrictions:

N/A
Directories:
 All
Item Code:
 Standard
Discount:
 30% discount
Advice Phrase:
 "3rd Year Prototype Renewal at 30% off full rate"
Expiration:
 N/A
Minimum Buy:
 N/A
Exclusion:
 N/A
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SPANISH SECTION ONLY (In Bilingual Directories)
Program #:
 002467
Program Type

General
Description:
 UDACs placed in the Spanish Language Section ONLY (no advertising in the English Language section) will be priced at 50% the standard UDAC rates.
Requirements:
 N/A
Restrictions:

N/A
Directories:
 All
Item Code:
 Standard
Discount:
 50% discount or free
Advice Phrase:
 "SLS Bundle Pricing at 50% off" or "SLS Bundle FREE"
Expiration:
 N/A
Minimum Buy:
 N/A
Exclusion:
 N/A
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SPANISH BUNDLE (In Bilingual Directories)
Program #:
 002466
Program Type

Packaged Items

Description:

Advertising in the English section qualifies advertisers to FREE and/or 50% off ads in Spanish Language Section. UDACs placed in the Spanish Language Section.

In Addition To advertising in the English Language Section will be priced at the following guidelines:
For Display Ads: If the Spanish Section Display ad is the same size as in the English section, the Spanish Section Display ad will be 50% off. If the Spanish Section Display ad is HALF the size of the English Section Display ad, the Spanish Section Display ad will be FREE.
For IN-COLUMN ADS: For 2HS and above, the SAME size Spanish Section In-Column ad will be FREE.
Requirements:
 N/A
Restrictions:

N/A
Directories:
 All
Item Code:
 Standard
Discount:
 50%
Advice Phrase:
 "SLS ONLY Pricing at 50% off"
Expiration:
 N/A
Minimum Buy:
 N/A
Exclusion:
 N/A
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SPANISH MULTI BOOK DISCOUNT
Program #:
 -
Program Type

Any Advertiser

Description:

Purchase both Hispanic directories and receive 30% off all items
Requirements:
 Must place orders for both directories at the same time.
Restrictions:

Not applicable to specialty items
Directories:
 All Spanish Directories
Item Code:
 -
Discount:
 30% ongoing
Advice Phrase:
 "30% Off Hispanic MultiBook Discount per Issue Year"
Expiration:
 N/A
Minimum Buy:
 N/A
Exclusion:
 N/A
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SPANISH PERMANENT FREE TRADEMARK
Program #:
 -
Program Type

Any Advertiser

Description:

A New Trademark is Free indefinately. Trade listings are priced at 30% above full rate.
Requirements:
 Existing directory revenue must be maintained/increased to qualify.
Restrictions:

Current trademarks may not be replaced with free trademarks unless directory reven
Directories:
 All Spanish Directories
Item Code:
 PTM, PTBLN, PTRL, PTE, PTAL
Discount:
 -
Advice Phrase:
 "Hispanic Permanent Free Trademark Program"
Expiration:
 N/A
Minimum Buy:
 Trade Listings
Exclusion:
 N/A
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BLANKET BUYS PROGRAMS
A Blanket Buy may begin with any directory during the year and runs for one complete year's cycle of directories.

Statewide Blanket Buy
Receive 50% off all display ads (DHC or above) and also receive free Trademarks & Trade Bold Listings in each directory when ALL United Yellow Pages directories are purchased for a single client.

Regional Blanket Buys
Receive 40% off all display ads (DHC or above) and also receive free Trademarks & Trade Bold Listings in each directory when you order a Regional Blanket Buy for a single client.

Los Angeles Region includes the following titles:

Artesia (5077)
LA-Crenshaw (6273)
Anaheim Hills/Yorba Linda (105643)
LA-Westside (6342)
Buena Park (105750)
Lakewood (6232)
Burbank (104860)
Long Beach/Los Alamitos (6666)
Carson/San Pedro (100214)
Newport Beach/ Costa Mesa (104874)
Central Valley (5253)
North Hollywood (6594)
Conejo Valley (7501)
North Valley (7004)
Downey/South Gate (6308)
Orange Hills/Tustin (105050)
Fullerton/Brea (105043)
Santa Clarita (105044)
Garden Grove/Westminster (104875
Santa Monica (7181)
Glendale (104861)
Simi Valley (7263)
Hawthorne/Gardena (5811)
South Bay (7288)
Hermosa Beach (5819)
Westchester/ Ladera Heights (105749)
Hollywood (5834)
West Valley (5221)
Huntington Beach (6669)
LA Southwest- Inglewood (6279)

San Diego Region includes the following titles:

Del Mar (6952)
Escondido (5588)
La Jolla (105296)
La Mesa (6090)
Mira Mesa (6450)
Mission Valley (105299)
San Diego Metro/Point Loma (105298)
San Diego East County (6965)

Northern California Region includes the following titles:

Alameda (5014)
Antioch Pittsburg (6806)
Brentwood Oakley (5161)
Castro Valley (5238)
Contra Costa North (5317)
Diablo Valley (100215)
Contra Costa South (6094)
Piedmont (6804)
Rossmoor (6926)
San Leandro (7031)
San Ramon Valley (7082)

national@unitedyp.com for more information on these great programs

CMR COMMISSION PLAN

1. Base Commission Rate: 25% on current revenue for NYPS accounts.

2. CMR to CMR Transfers: All CMR to CMR transfers are handled as current revenue