OUR STORY...
United Yellow Pages, Inc., has been a leader in local yellow pages directories since 1972. United has grown rapidly over the years and now encompasses over 55 individual directories. The directories are distributed in Northern and Southern California where they are used by more than 8.2 million consumers.

THE BEST DIRECTORIES AT THE FAIREST PRICE...
United Yellow Pages is successful in this highly competitive industry because, through market research, we have identified the needs of yellow pages users and advertisers, enabling us to produce and deliver the best directories at the fairest price. Our representatives maintain an ongoing relationship with each customer. We strive to understand our customers' business needs and meet or exceed their expectations to grow their business, as we grow our own.

CONSUMERS APRECIATE NEIGHBORHOOD DIRECTORIES...
Studies have shown that a consumer who needs a product or service in a hurry does not want to wade through pages of ads from faraway cities to find someone local. They want to quickly find a nearby store and drive to it. Considering this, United developed a marketing strategy to scope directories, which serve communities of common interest. The savings from this targeted circulation results in lower printing & distribution costs; a savings that is passed on to the advertiser. The targeted approach and lower prices brings advertisers a better return on investment and keeps revenue within the local market. Up to 90 percent of Yellow Pages users refer to United's directories when they are ready to buy.

WINNING BUSINESS COMBINATION...
United Yellow Pages is operated by a dynamic, experienced management team, and owned by one of the nation's largest and most versatile full-service printers. This combination brings the best of yellow pages understanding together with state-of-the-art graphic and printing technology, giving United the leading edge over competing directories.