United Yellow Pages United Yellow Pages
 
On-Line Yellow Pages
United Yellow Pages Company Profile Yellow Page Advertising United Yellow Pages Customer Service Employment Oppurtunities at United Yellow Pages
 
Bookmark This Site Make Us Your Home Page
United Yellow Pages
United Yellow Pages Internet Department
Internet Services
Internet Packages
Compare Internet Solutions
Great Search Engine Placement
Internet Terminology
Internet Customers
Websites We've Built
Websites We've Built
 
 

United Yellow Pages Ad Specifications

Ad Specifications | Samples | View Ad Sizes | Art Guidelines | PDF File   

4 Column Books (Southern California) Directory Size: 7.5 x 10
Points Inches Picas
Display Ads W H W H W H
Quarter Column (QC) 114 160 1.58 2.22 9p6 13p4
Half Column (HC) 114 327 1.58 4.54 9p6 27p3
Double Quarter Column (DQC) 235 160 3.26 2.22 19p7 13p4
Triple Quarter Column (TQC) 356 160 4.94 2.22 29p8 13p4
Double Half Column (DHC) 235 327 3.26 4.54 19p7 27p3
Triple Half Column (4THC) 356 327 4.94 4.54 29p8 27p3
Half Page (HP) 477 327 6.62 4.54 39p9 27p3
Triple Quarter Page Vertical (4TQPV) 356 661 4.94 9.18 29p8 55p
Full Page (FP) 477 661 6.62 9.18 39p9 55p
WBT & CBT 493 73 6.84 1.0 47p 6p
1/2 WBT 242 73 3.36 1.0 20p3 6p
AFB
(Talking Tips Full Banner)		 459 164 6.37 2.27 38p3 13p8
AHB
(Talking Tips Half Banner)		 226 164 3.13 2.27 18p9 13p8
In-Column Ads
Trade Mark (TM) 112 90 1.55 1.25 9p4 7p6
Custom Trade Mark (CTM) 112 171 1.55 2.37 9p4 14p3
Two Half Space (2HS) 112 72 1.55 1.0 9p4 6p
Three Half Space (3HS) 112 108 1.55 1.5 9p4 9p
Four Half Space Art (4HSA) 112 144 1.55 2.0 9p4 12p
Five Half Space Art (5HSA) 112 180 1.55 2.5 9p4 15p
Specialty Items
Tip-On - Size shown is image area only. A 1/8" white frame surrounds image for a final Tip-On size of 5" x 7" 396 396 5.5 5.5 33p 33p
Cover Ads:
QTR - CVR 235 327 3.26 4.54 19p7 27p3
HPC - CVR 477 327 6.62 4.54 39p9 27p3
FPC - CVR 477 661 6.62 9.18 39p9 55p
HBR - CVR
(Half Banner)		 240 86 3.33 1.19 20p 7p2
FBR - CVR
(Full Banner) 		485 86 6.73 1.19 40p5 7p2
SBR - CVR
(Spine Banner) 		477 45 6.62 .625 39p9 3p9
FCF FLAP ONLY
(Cover Flap) 		234 661 3.25 9.18 19p6 55p
FCF-FULL SPREAD
(Flap + IFC) 		792 678 11 9.41 66p 56p6
Tabbed Insert: See Full Page Specs Above
Tabs are the same size as the applicable directory. However, customer-supplied . les for Tabs shall be sized to FP (Full Page). UYP will place these . les onto the directory-sized tab background. Customer shall specify the Tab’s perimeter background color, along with verbage for tab . ap (preferably Company Name ONLY, or otherwise limited to 5 words)
3 Column Books (Northern California) Directory Size: 7 x 10.25
Points Inches Picas
Display Ads W H W H W H
Quarter Column (QC) 142 164 1.97 2.27 11p10 13p8
Half Column (HC) 142 335 1.97 4.65 11p10 27p11
Double Quarter Column (DQC) 291 164 4.04 2.27 24p3 13p8
Triple Quarter Column (TQC) 440 164 6.11 2.27 36p8 13p8
Double Half Column (DHC) 291 335 4.04 4.65 24p3 27p11
Half Page (HP) 440 335 6.11 4.65 36p8 27p11
Two Thirds Page (TTP) 291 677 4.04 9.40 24p3 56p5
Full Page (FP) 440 677 6.11 9.40 36p8 56p5
Coupon (CPN) 428 126 5.94 1.75 35p8 10p6
WBT & CBT 439 73 6.09 1 36p7 6p
1/2 WBT 215 73 2.98 1 17p10 6p
AFB
(Talking Tips Full Banner)		 459 164 6.37 2.27 38p3 13p8
AHB
(Talking Tips Half Banner)		 226 164 3.13 2.27 18p9 13p8
In-Column Ads
Trade Mark (TM) 140 90 1.94 1.25 11p8 7p6
Custom Trade Mark (CTM) 140 171 1.94 2.37 11p8 14p3
Two Half Space (2HS) 140 72 1.94 1.0 11p8 6p
Three Half Space (3HS) 140 108 1.94 1.5 11p8 9p
Four Half Space Art (4HSA) 140 144 1.94 2.0 11p8 12p
Five Half Space Art (5HSA) 140 180 1.94 2.5 11p8 15p
Specialty Items
Tip-On - Size shown is image area only. A 1/8" white frame surrounds image for a final Tip-On size of 5.5" x 5.5 " 396 396 5.5 5.5 33p 33p
Cover Ads:
QTR - CVR 218 335 3.02 4.65 18p2 28p
HPC - CVR 440 335 6.11 4.65 36p8 27p11
FPC - CVR 440 677 6.11 9.40 36p8 56p5
HBR - CVR
(Half Banner)		 222 86 3.08 1.19 18p6 7p2
FBR - CVR
(Full Banner) 		450 88 6.25 1.19 37p6 7p2
SBR - CVR
(Spine Banner) 		477 45 6.62 .625 39p9 3p9
FCF FLAP ONLY
(Cover Flap) 		234 678 3.25 9.41 19p6 56p8
FCF-FULL SPREAD
(Flap + IFC) 		734 678 10 9.41 61p 56p8
Tabbed Insert: See Full Page Specs Above
Tabs are the same size as the applicable directory. However, customer-supplied . les for Tabs shall be sized to FP (Full Page). UYP will place these . les onto the directory-sized tab background. Customer shall specify the Tab’s perimeter background color, along with verbage for tab . ap (preferably Company Name ONLY, or otherwise limited to 5 words)
Rossmoor Directory Size: 8.25 x 10.75
Points Inches Picas
Display Ads W H W H W H
Quarter Column (QC) 170 168 2.361 2.334 14p2 14p
Half Column (HC) 170 343 2.361 4.763 14p2 28p7
Double Quarter Column (DQC) 349 168 4.847 2.334 29p1 14p
Triple Quarter Column (TQC) 528 168 7.334 2.334 44p 14p
Double Half Column (DHC) 349 343 4.847 4.763 29p1 28p7
Half Page (HP) 528 343 7.334 4.763 44p 28p7
Two Thirds Page (TTP) 349 693 4.847 9.625 29p1 57p9
Full Page (FP) 528 693 7.334 9.625 44p 57p9
Coupon (CPN) 492 120 6.833 1.667 40p12 10p
WBT & CBT 504 72 6.09 1 36p7 6p
1/2 WBT 248 72 3.45 1 20p8 6p
AFB
(Talking Tips Full Banner)		 459 164 6.37 2.27 38p3 13p8
AHB
(Talking Tips Half Banner)		 226 164 3.13 2.27 18p9 13p8
In-Column Ads
Trade Mark (TM) 164 108 2.278 1.5 13p8 9p
Custom Trade Mark (CTM) 164 171 2.278 2.375 13p8 14p3
Two Half Space (2HS) 164 72 2.278 1.0 13p8 6p
Three Half Space (3HS) 164 108 2.278 1.5 13p8 9p
Four Half Space Art (4HSA) 164 144 2.278 2.0 13p8 12p
Five Half Space Art (5HSA) 164 180 2.278 2.5 13p8 15p
Specialty Items
Tip-On - Size shown is image area only. A 1/8" white frame surrounds image for a final Tip-On size of 5" x 7" 351 495 4.875 6.875 29p3 41p3
Cover Ads:
QTR - CVR 255 345 3.542 4.792 21p3 28p9
HPC - CVR 522 345 7.25 4.792 43p6 28p9
FPC - CVR 522 701 7.25 9.736 43p6 58p5
HBR - CVR
(Half Banner)		 266 90 3.7 1.25 22p2 7p6
FBR - CVR
(Full Banner) 		540 90 7.5 1.25 45p 7p6
SBR - CVR
(Spine Banner) 		540 45 7.5 .625 45p 3p9
Tabbed Insert: See Full Page Specs Above
Tabs are the same size as the applicable directory. However, customer-supplied . les for Tabs shall be sized to FP (Full Page). UYP will place these . les onto the directory-sized tab background. Customer shall specify the Tab’s perimeter background color, along with verbage for tab . ap (preferably Company Name ONLY, or otherwise limited to 5 words)

Click Here To View A Printable PDF File